About a year ago I noticed that suddenly energizer batteries went pink.
I was walking down the aisle at Target and those darn pink batteries caught my eye and i was amazed. I mean who would have thought PINK BATTERIES, of course I thought it was the coolest thing ever. I purchased those batteries that day and only bought them simply because they were pink. But the thing about these batteries i later realized was why they were pink. Energizer had joined forces with the the Susan G. Komen Breast Cancer Foundation so when ever someone purchased a pack of these pink batteries they were supporting breast cancer. I think this type of advertising is a step forward for companies. Not only does this give more money into Energizer's pockets, but it supports a very important and relevant cause in our society. Who would have thought that my purchasing something as simple as batteries because they were pink would turn into donating money to a breast cancer foundation!
By: Katie Sasser
1 comment:
I think that this just one more way for a company to compete in the ever-evolving world of competing for charity involvement. I love that the money goes toward breast cancer research and it's a clever way to make your product stick out when its placed next to a competitor. Energizer made a smart move with this, but don't be surprised if everyone starts putting charity tags on batteries.
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