After discussing the inappropriate message the Old Navy Flirt commercial is sending it got me thinking about other commercials that are sending the same inappropriate message. One commercial in particular popped into my head. Just recently Clearasil has come out with a new commercial for the Clearasil Deep Cleanse using their popular tagline “Clearasil may cause confidence”. With this new commercial I think they took it a little too far in trying to get that message across. Below is the commercial…
2 comments:
i'd like to discuss this ad in class tomorrow. and get people's feedback.
yeah this ad is a little extreme...what that girl just did was not confidence; it was a blunt, inappropriate response which does equate confidence. that situation is very awkward for everyone in that ad and a product marketed for teen girls should be thought of in this way. I don't think any girl, confident or not, would want that situation...so why associate your product with that?
- Jane
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