Yesterday while I was watching tv, I came across a commercial for Heineken Beer. I had never seen it before and it struck me as kind of odd. There was a robotic girl "dancing" across a room and as she danced she "opened up" and turned into a keg. She then tapped herself, poured a glass, then she multiplied into 3 girls. Now, at first viewing I was quite impressed with the animation and the creativity. But after the next few commerials I was still thinking about this Robotic chick and her sisters...yes, it was creative, yes it was futuristic, and yes it appealed to the young adult male. After some searching around the internet and the Heineken website, I discovered that their marketing strategy was themed around being "futuristic." I guess this girl was Heineken's idea of how the future of serving beer should be. This would be perfect if the only people who drank beer were guys between the ages of 21 and 35.

My experience with college and beers of choice, from a girls perspective...
It's your freshman year and you want to make new friends and you want people to think you are cool, so you drink freaking Smirnoff Apple or Raz and you end up drinking more sugar than anything and your stomach hurts for the next 2 days. That being said, I think beer companies need to make their products more appealing to women. Maybe have a party scene with a bunch of people hanging out at a house and the camera pans to a girl in a pair of blue jeans and a tank top of some sort sitting on a couch getting ready to down her second fruity, sugary "beer" of the night... Her face twists into what we all know as "do I really have to drink ANOTHER of these?" She looks up and her eyes lock with a guy across the room holding a Heineken (since their commercial started this) and he raises the bottle in her direction and "invites" her over. She grins, gets up and walks toward him, takes the bottle and takes a sip. The camera swings around her body to the other side and she brings the bottle away from her lips with a satisfied smile. The guy winks at her and opens another Heineken. They clink bottles and the screen reads, "Here's to good beer."

This is just a flutter of the imagination and I'm sure it can be done better, but I would rather see real people enjoying each other's company then some robotic chick dancing around and pouring beer out of keg that is produced from inside her body... My idea appeals to both genders and can be modified and tweaked to appeal to an older audience as well. It is more versatile and will reach a wider variety of people.