While doing assignment 1 for 362 about the top advertising companies, I found an ad from OMD for the McDonald's restraunts in Seattle, Washington. I found them really interesting and unusual from anything i had ever seen, which i liked. They were trying to advertise there new spicy chicken sandwich and had competition since their competition already has it. The slogan they came up with was "How hot is the McDonald’s sandwich? So hot it’s on fire! They put up billboards all around the city of their spicy chicken sandwich. Then they hired firefighters to come "put out" the billboard like they would put a fire. I thought this was a really cool idea and is an interesting attention getter. It did very well for McDonald's and i can see why.
By: Katie Sasser
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thats pretty smart! definitely ties in with chapter 1 in the textbook. good marketing leads to great PR leads to consumer recall, and talk and more great brands.
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