Energizer goes Pink

Today in class we started talking about how brands use colors as a way to advertise their product to a certain target market. Well it got me thinking about if i had ever been a "victim" to buying a product because its a new, pretty color and i remembered a certain product that got me.

About a year ago I noticed that suddenly energizer batteries went pink.
I was walking down the aisle at Target and those darn pink batteries caught my eye and i was amazed. I mean who would have thought PINK BATTERIES, of course I thought it was the coolest thing ever. I purchased those batteries that day and only bought them simply because they were pink. But the thing about these batteries i later realized was why they were pink. Energizer had joined forces with the the Susan G. Komen Breast Cancer Foundation so when ever someone purchased a pack of these pink batteries they were supporting breast cancer. I think this type of advertising is a step forward for companies. Not only does this give more money into Energizer's pockets, but it supports a very important and relevant cause in our society. Who would have thought that my purchasing something as simple as batteries because they were pink would turn into donating money to a breast cancer foundation!



By: Katie Sasser

*clearasil may cause confidence

After discussing the inappropriate message the Old Navy Flirt commercial is sending it got me thinking about other commercials that are sending the same inappropriate message. One commercial in particular popped into my head. Just recently Clearasil has come out with a new commercial for the Clearasil Deep Cleanse using their popular tagline “Clearasil may cause confidence”. With this new commercial I think they took it a little too far in trying to get that message across. Below is the commercial…



Watching it for the first couple of times I found the commercial hilarious and still watching it now I laugh, but when you think about it like after talking about the Old Navy commercial you realize that the commercial and who it is targeted to is really not sending out the right message. The message in this ad is much more noticeable than the Old Navy ad. If I were a mother with teenagers (which is who they are obviously targeting) I would not want them thinking that they can act like that, and also teenagers already have such impressionable minds. I think they could have done it in a different way still making it as funny and suitable for their target market!!!

By: Katie Sasser

Yesterday while I was watching tv, I came across a commercial for Heineken Beer. I had never seen it before and it struck me as kind of odd. There was a robotic girl "dancing" across a room and as she danced she "opened up" and turned into a keg. She then tapped herself, poured a glass, then she multiplied into 3 girls. Now, at first viewing I was quite impressed with the animation and the creativity. But after the next few commerials I was still thinking about this Robotic chick and her sisters...yes, it was creative, yes it was futuristic, and yes it appealed to the young adult male. After some searching around the internet and the Heineken website, I discovered that their marketing strategy was themed around being "futuristic." I guess this girl was Heineken's idea of how the future of serving beer should be. This would be perfect if the only people who drank beer were guys between the ages of 21 and 35.

My experience with college and beers of choice, from a girls perspective...
It's your freshman year and you want to make new friends and you want people to think you are cool, so you drink freaking Smirnoff Apple or Raz and you end up drinking more sugar than anything and your stomach hurts for the next 2 days. That being said, I think beer companies need to make their products more appealing to women. Maybe have a party scene with a bunch of people hanging out at a house and the camera pans to a girl in a pair of blue jeans and a tank top of some sort sitting on a couch getting ready to down her second fruity, sugary "beer" of the night... Her face twists into what we all know as "do I really have to drink ANOTHER of these?" She looks up and her eyes lock with a guy across the room holding a Heineken (since their commercial started this) and he raises the bottle in her direction and "invites" her over. She grins, gets up and walks toward him, takes the bottle and takes a sip. The camera swings around her body to the other side and she brings the bottle away from her lips with a satisfied smile. The guy winks at her and opens another Heineken. They clink bottles and the screen reads, "Here's to good beer."

This is just a flutter of the imagination and I'm sure it can be done better, but I would rather see real people enjoying each other's company then some robotic chick dancing around and pouring beer out of keg that is produced from inside her body... My idea appeals to both genders and can be modified and tweaked to appeal to an older audience as well. It is more versatile and will reach a wider variety of people.

Mcdonalds Advertisment

While doing assignment 1 for 362 about the top advertising companies, I found an ad from OMD for the McDonald's restraunts in Seattle, Washington. I found them really interesting and unusual from anything i had ever seen, which i liked. They were trying to advertise there new spicy chicken sandwich and had competition since their competition already has it. The slogan they came up with was "How hot is the McDonald’s sandwich? So hot it’s on fire! They put up billboards all around the city of their spicy chicken sandwich. Then they hired firefighters to come "put out" the billboard like they would put a fire. I thought this was a really cool idea and is an interesting attention getter. It did very well for McDonald's and i can see why.

By: Katie Sasser